Do you know that email marketing gets the highest return rates and which is why more than a quarter of US small businesses planned on using it this year? With the right email marketing services, consistent scheduling, careful segmentation, and regular testing, any plumber business can flourish. However, considering the fact that email marketing is quite easy and cheap, more businesses still haven’t made an effort to add this to their plumbing marketing plan. Today, we are going to explore stronger lead generation campaigns for powering up a business. So, if you are struggling with your email list, be sure to read along.
Most email campaigns work better when collaborated with a great website and local search optimization. When your email market campaign is taken off right, your customers will look forward to hearing from you in the future. Email marketing services bring so many opportunities to generate more, gain trust and establish relationships with current clients as well. Add the following strategies to your plumber marketing campaign today and attract new customers. Let’s begin!
Determine What Role Email Marketing Services Have in Your Overall Marketing Plan
If you have the right email list, content, email frequency, and testing, email marketing are totally worth it! But if this plan is missing, you could end up doing more harm than good. Don’t worry. Here we have explained great plumber email marketing tips to get your campaign on track and optimize best practices to grow your business. You can use interactive emails or basic HTML emails to establish your goal. Determine whether you are trying to nurture and inform current customers about plumbing maintenance or bring new leads for your company. Maybe you’re just trying to balance the workflow of your company. Whatever your business goal is, the main purpose of email marketing services is to increase your plumbing leads.
Also Read:
Top Successful Email Marketing Tips for Plumbers This Year
# Define Your Objective
As stated earlier, you have to determine what exactly you are trying to accomplish with your emails. You can nurture and educate current customers about your plumbing business or just get new leads by directly offering them your service. Sometimes, wanting to do all those things is tempting and demands more. But it is best to just focus on one goal. Doing this allows you to maintain focus and track your email results efficiently. Most plumbers leverage email plumber marketing campaigns to get more leads through existing and new customers. Predicting the success s will be difficult if you have multiple goals. Keep it simple, and see if the results will be great!
# Build Your Email List
People make the mistake of sending a “mass email blast” to every email in their database. Instead, start with segments of smaller lists, as they don’t give you a high bounce rate. Older the email address, the higher chance it will bounce. High bounce rates put you at risk of being read as spam. And if this happens, good email addresses and potential leads won’t receive your communications either. This will be bizarre for your plumber marketing plan. Instead, make sure to break your master list into a group of customers in the past year or two. Keep in mind that their addresses should be more current for a lower bounce rate. You can also think of other ways to create relevant messages for your customers. For example, you can identify customers about their clogged drains and send them a reminder for an annual pipe cleaning.
# Create Your Email Content
Let’s look at this in detail:
Format your emails for desktop and mobile devices
You need to design the email template from a plethora of email platforms available in the market. But ensure to test these templates and see their compatibility on the computer and mobile devices. They should look good and be easily read.
Don’t use misleading subject lines
It is vital to use the right subject lines and check the contact information clearly. Your mail should have the clear ability to opt-out whenever you like. If you are trying to increase leads, do that during the off-season. Personalize your subject lines and try to use emojis in them. This may seem silly, but emojis tell a story with emotion that words can’t. Let your clients know how you can add benefits to their life. Just be brief about your cost-effective services and how they can save money. You can use:
- Content ideas
- Repair discounts
- Free service calls
- Clogged drain specials
- Home inspection offers
- Credit or discounts for successful referrals
# Send the right mail at the right time
Now that you have developed the content, it’s time to optimize that in your plumber marketing plan. You can send relevant messages to groups within your lists and target potential people. For example, during your slow season, send emails with discounted home inspections so that customers can invite you for their home satisfaction. In addition, whenever someone signs up for your newsletter, send an email with 10% off coupons.
# Increase open rates through email settings
Email marketing services can offer you so much, but you need to apply them the right way. The settings you apply to your emails have a significant impact on their success. Here are the main things you should focus on:
- With 55% of emails being opened, make sure your emails are kept to current standards to seek effective results.
- Set delivery time for maximum engagement. Figure out what people will like and at which time they are most active. A survey said the highest click-to-open rates are at 10 A.M. at 21% and 1 P.M. at 22%.
# Track, Test, Improve
The best thing about email marketing services is that you can see results quickly and see how well it has performed. Most platforms offer you insights and trending reports, including open rates, unsubscribed, clickthrough rates, bounce rates, and much more. And this is where the process comes full circle with your decided goal. Plumber marketing is all about generating leads. If your goal was to increase leads, see how many customers redeemed your offer and scheduled your service. Most email platforms will also allow you to export the report in the spreadsheet. You can cross-reference your leads from your CRM with customers who have clicked through your mail. This will help you determine if your objective is fulfilled or not. Here comes the fun part! You can examine these insights to make changes and build your email performance even better the next time!
Grow Your Plumbing Business with Email Marketing Services
Email isn’t only for communication; now, you can promote your business with it as well. It is a great way to stay connected with previous customers, educate potential ones and convert further homeowners towards your plumbing business. The best plumber marketing plans include email marketing services as an integral part of their campaign. They help build opt-in forms and test and optimize your r email marketing campaigns for higher engagement. So increase qualified leads, reduce marketing costs, and differentiate your brand with correct email marketing today! We hope this article was helpful for you; ask your queries in the comment section!
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