Brisbane start-up Clipchamp has become Microsoft’s first Australian acquisition in over a decade. The in-browser video editor enables content creators, students, educators, small business owners, and anyone interested to easily create and share their stories through video.
With the size of the creator economy estimated at over $100 billion, there’s no surprise Clipchamp boasts their 17 million creative users spread across 200 countries. And 390,000 notable businesses like Microsoft, Google, Deloitte, Dell, and Zendesk Inc. have joined Clipchamp’s video editing community. It’s no secret video’s the leading channel of communication for all.
Microsoft and Clipchamp give creators the chance to do something they love, in just a few clicks. Social media giants Instagram, TikTok, YouTube, and Snapchat have recently launched their creator funds, making video more powerful than ever before. Creators have access to ready-to-use video templates and a library full of royalty-free stock videos, images, and music to help them quickly produce the ever-so-popular brand endorsement and hashtag challenge videos. Traditional marketing methods are to be phased out as creators find new ways to earn money through social media video content.
There are more monetized opportunities with short-form videos exploding in popularity. Mark Zuckerberg announced $1 billion in investments to reward content creators on Facebook and Instagram through 2022. With the aim to let creators make a substantial living off social media content. Instagram Reels and TikTok have also gone head to head competing for the most popular video marketing trends. Both platforms have similar functionality allow creators but have distinct differences when it comes to their target audiences. No matter the business, event, product, or service influencers are promoting, social media video content can generate leads and potentially boost sales in minutes.
Aussie start-up Clipchamp isn’t the only easy-to-use creator tool on the radar recently. Creator economy platform, Patreon, has also tripled its valuation to $4 billion from a $155 million funding rollout this year. Small scale creator tool, Spore, also raises $1 million in fundraising with the hopes to enhance a closer connection between creators and their fans. Proving video to be the most popular form of entertainment and communication.
Video helps brands reach new audiences, offers the opportunity to tell a story, and is effective in building trust. More than half of the world is active on social media. The start-up reported their social media aspect ratio of 9:16, which is suitable for Instagram, TikTok, and Facebook Stories, the most popular ratio to date with a 140% increase. Over 76% of users are enjoying Clipchamp’s user-friendly interface rating at 4.6 stars.
Microsoft and Clipchamp are committed to empowering creators and businesses to effortlessly express their personalities and stories through video. It’s said Clipchamp is continuing to make video creation even easier, more accessible, and powerful. The Microsoft acquisition is a remarkable opportunity for the Brisbane online video editor.