In the past, there weren’t many different kinds of packaging. Almost every product came in simple brown paper bags or cardboard and corrugated boxes that did not do much to appeal to the eyes. However, as more brands and companies were launched, they initiated a competition in the market that was hard to compete. It became quite challenging for customers to pick any product from a sea of similar products and choose the best one.
This was also challenging for the companies as their sales were affected due to this. This problem led business and marketing experts to come up with a solution that would benefit their business and help the customers differentiate their preferred products from the rest. The solution came in the form of custom packaging that eventually led to the development of the packaging industry as one of the world’s most demanding industries.
Custom packaging allowed brands to create custom boxes that were their identity in the market. These boxes made their products stand out in the market and promoted sales to generate greater revenues. custom packaging continues to work its wonders. Let us see how.
When you create a custom box, you have complete control over its customization. This means you can choose whichever material, shape, size, colour, printing technique, and design that you like. You can do all this while staying within your budget.
Besides custom boxes allow you to create your designs and set new trends through customization. You don’t have to go by the books every time and rather have the freedom to decide what you want for your business that will please your customers.
Make Anything More Special
- Standard packaging solutions are boring and appear to be dull. Whereas the custom boxes are visually appealing. Why is that so? Well, it is because the human mind easily gets bored with things and repetition of things makes them no more interesting.
- Let us look at this through an example. Suppose you receive every product in a regular brown cardboard packaging or a simple shopping bag that has no colour or design on it would you feel anything special about this purchase? Your answer would be no, right?
- Have you ever wondered why we get more curious when we receive a gift box? What makes a gift box special as compared to any other packaging box? The answer is its packaging.
- Although it is a normal rectangular or square-shaped box the colourful or shiny wrapping paper makes it special. This is because the person who gave you this gift box customized it and added in a colour they preferred.
- This is the power of custom packaging it makes anything appear more special. Though the products maybe our regular ones their particular packaging style makes them more special for us.
Give Your Products an Expensive Look
Customizing your packaging boxes gives you an edge to make even the regular products look expensive. Suppose two of your friends visit you and both of them bring you your favourite fruit i.e., mangoes but one friend brings them in a regular paper bag while the other one has them packed in a box that has the logo of any fruit farm.
You would get an impression that the latter was more expensive and is of more good quality. Why is that so? Though both friends got you the same fruit and they both paid an equal price for the mangoes but mangoes that were packed in the box with a logo design appeared to be more expensive. This is what custom packaging does. It surely acts like a magic trick and makes even the cheaper items look amazing.
Love At First Sight
Well, you may not believe in love at first sight but you couldn’t agree more when it comes to shopping. You always pick the items that appear attractive at the first sight. And sometimes you even suffered a tiny heartbreak due to this because you were blinded by the pretty packaging and fell for it in an instant but upon unboxing you just realized that the actual product isn’t as good as it appeared to be.
The vibrant colours and attractive design of the packaging play an important role in attracting customers thus affecting their purchasing decision. A lot of customers fall for the packaging alone without even looking at the product descriptions. Therefore, brands and marketing experts take advantage of this. They work on their product packaging and go for such aesthetics that will surely get the customers hooked to their products.
Act As a Blessing for Start-Ups and Small Businesses
Custom packaging boxes have helped start-ups and small businesses grow efficiently in very little time. It is true that big brands and businesses have worked hard to make their identity and presence known in the market, and they have always worked hard to maintain their reputation. But this always proved to be a barrier for the new start-ups and small business owners. However, the shift in market trends and digital marketing has helped smaller businesses come forward and flourish.
Today small brands and start-up businesses create such lovely and uniquely designed custom packaging boxes for their products that the customers immediately want to purchase them and enjoy the unboxing experience. The unboxing videos on social media act as an advertisement for these brands and they gain popularity in no time.
If you are a product manufacturer or a brand your products are special and so are your customers who use these products. So, if you want your customers to give your products a special treatment in the market then you need to give your customers a special treat. You can use customized boxes to elevate your products and give them a luxurious look. This will also give your customers a unique unboxing experience and make them feel special. Hence custom packaging boxes act as a magic wand for brands and companies that will never bounce off.