How to Build a Highly Performing Link Profile?

How to Build a Highly Performing Link Profile?

Image by Kevin Phillips from Pixabay

The art of link building is an essential skill for those who are engaged in content projects, run online projects, or just launched a product and want to enter a niche. In this post, we will talk about how to build a link profile correctly, what links to use, and what sources you can employ.

Why Does Your Site Need Backlinks?

Many PO’s and webmasters often wonder why they need to purchase backlinks for their informational projects. Everything is easy — search engines persistently insist that you need to create sites with useful content for people. Only in this case, there will be a profit in the form of good positions and high revenue rates. In practice, it turns out that articles on conservative websites alone are not always enough. In order for the site to gain visibility for thematic queries in a niche, it is necessary to carry out complex work:

  • Ensuring site adaptability;
  • Content optimization;
  • Fixing site loading speed;
  • Building a strong link mass.

As you can see, for a site to compete with the niche leaders, it needs backlinks.

What Does Link Building Give to You?

Backlinks from the quality and relevant resources signal search engines to take a closer look at the site and improve its ranking. But this only works in an ideal world. The owners of information projects quickly realized that buying links could artificially increase the authority of the site. Search engines have learned to identify SEO links and impose sanctions against anyone who falls into the risk zone.

Types of Links in a Link Profile

Links to the site can be different. And it is only their mix that can provide the maximum value to site owners. Let’s consider what kind of links are there and which should be used when promoting a website.

  • Non-anchor links — A link with no anchor inside; it has a look of a simple URL. For a normal link profile, the number of non-anchor links should be between 10% and 45%; the larger the site is, the more non-anchor links it should have.
  • Brand links — Brand links contain references to the brand. The number of brand links should be between 7% -15%, which also depends on the size of the site.
  • Regular anchor links — Most natural anchor links do not consist of keywords that you can pick up in Google Adwords, but in the case of long thematic anchors, these consist of 3-4 words. You are free to use check my links tools to identify the exact structure of your link profile.
  • Picture links — Well, everything is clear — it is the picture that links to your site. For large sites, the number of image links can be up to 45%.
  • Through links — It is a link from a friendly resource or rather from any of its pages.
  • Nofollow links — These are links that are closed from indexing with a special tag. Such links are also essential in a good link profile. Their number should be approximately 20% of all links. Nofollow links should have different types of anchors; as a rule, these are non-anchor and brand links and URLs.

Let’s not forget that link building should be smooth. Good link profiles don’t have any jumps and should be developed naturally.

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