We’re living in a digital world right now in 2020. More and more technologies developed by IT specialists help us in day-to-day life by making it more accessible, convenient and comfortable. Most of the time we’re just a few clicks away from the desired thing we want to get. One of such conveniences is an online food ordering system.
About 60 percent of restaurant customers in The USA place the orders online – either for takeout or delivery at least once a week. About 30 percent will do that twice a week. More than 30 percent of overall orders are placed online.
1. It makes ordering trouble-free every time
People used to have to make calls to order their food from the desired place. There were many downsides to that such as common order mistakes, having to drive to the place to order, the phone line could be taken due to high traffic, etc.
The solution for that is an online food ordering system – all of those inconveniences go away. Such systems not only help you make an app or a website to make the buying process more convenient for the customer but also help you complete the orders faster and with fewer mistakes.
2. Comfortable marketing
That technology has built-in marketing tools. It makes promoting your restaurant much more comfortable – you can do it yourself without worrying about further expenses. A powerful online presence can bring you tremendous benefits and increase your sales by a significant margin. If you have your internet marketing done poorly, you won’t succeed at all. That’s a channel that brings the most customers and visitors by far.
3. Well-organized customer and order management
When you have a whole system dedicated to taking orders, having them in one place makes managing much more straightforward. Such tools provide a visual representation of all your orders in a table – you can overview the situation with just a glance.
That makes controlling the chaos of the restaurant easier for the staff. The apps send out notifications via SMS or email to make the whole process of making the order happen even quicker.
4. Better insight as to who your customers are
Such applications gather customer data which you can then analyze and adjust your business appropriately to demographic. You have all the information concerning your orders, and you can see it anytime what kind of orders is the most popular, do they prefer the app or the website, how many customers get promotions, which meals are the most favored, etc.
All of that gives you precious information about your customers which you can later use to take the right approach to your business.
5. Have the edge over your competition
The increase in technology leads us to use new cutting-edge technologies. Having an advantage over the other restaurant owners is a big deal. Only a small percentage of such businesses has the option to order online directly from them. Now you can get such systems implemented effortlessly and without much hassle. Going for such a solution will surely get you ahead of the other restaurants and in the end, help you achieve what you imagined.
6. Reduction of mistakes
Errors are one of the more costly causes of waste and loss in restaurants. The more traffic you have in your place, the bigger the possibility for a mistake. As you get busier, there are more distractions. Sometimes you might forget about an order or make the wrong meal.
With having all of that managed through an online app, the possibility of mistakes is considerably reduced. You don’t waste your time and resources to correct the errors; your staff is less nervous because the order is always right, and the customer is happier and is more likely to recommend your food.
One of the most significant causes of bad reviews are meal mistakes that make your customer wait or just settle for the deal they didn’t make. It’s crucial for you to have protection from such things, as they can make a lot of trouble.
7. You increase your conversion rate
People who go on your online website are most likely ready to order. Having a tool that can help make that process more convenient for them is a godsend, as they are just a few clicks away from the purchase.